Services

Our range of innovative technology products is supported by strategic services that bring real added value to your online travel solution. The traveltech team design, builds, integrates, deploys, maintains, promotes and analyses your online travel business. Our primary objective is to deliver rich engaging web sites, increase your booking conversion ratios, optimise the delivered solution for search engines and provide full tracking and analysis of your online activities.

If your business strategy is to utilise the web as an effective marketing and distribution channel then Biznet's traveltech team's extensive experience in delivering online travel portals and applications makes us your ideal partner.

Biznet traveltech offers the following services:

• Design and Production
• Accessibility and Usability
• GDS integration services
• Search Engine Optimization and Search Engine Marketing
• Site Analysis and Review
• Web 2.0 features integration
• Ongoing Consultancy

Design and Production

The traveltech design team's overriding objective is to build an intuitive user friendly solution with engaging content. Our award winning design team will work closely with you to understand your online goals. We endeavor to ensure that your online solution effectively communicates your brand and integrates seamlessly with your offline marketing efforts. From intuitive interface design to the creation of unique banner advertisements and the design and production of your online email campaigns, our team can offer you a full 360 design service. The Biznet TravelTech design team have designed and produced solutions for travel organisations on a worldwide scale.

Accessibility and Usability

The traveltech team has in-depth experience of delivering web based solutions that exceed Usability and Accessibility legislation. We build web solutions that can be navigated and read by everyone, regardless of disability, location, experience or technology. We are firm believers in accessible website design and we support the World Wide Web Consortium's (W3C) Web Accessibility Initiative (WAI). With government legislation making accessibility a legal requirement, this is an area the online travel industry cannot afford to ignore.

On the commercial front the more people that are able to access your web solution, the more potential customers you have. It will also position your online travel business perfectly for otherwise untapped markets such as the older generation of internet users or people using mobile phones and PDAs. Open up your mind and your online business to an increased audience.

GDS Integration Services

The Biznet IIS Travel Tech Solutions team are specialists in travel system integration with core competencies and experience in XML, API, XML Data Integration, and XML Data Sharing. All integration is carried out to fulfil individual requirements and needs.

The BiznetTravel Tech Team offers effective GDS integration services (API Integrations), Booking XML integration, as well as Online XML Integration solutions to the travel industry. Our skills and experience in XML Data Integration Systems and API data integration systems are benefiting Tour Operators, Hoteliers and many other travel related businesses who can now obtain the information they require. Furthermore, the XML integration technology we utilise is based on the standards developed by the Open Travel Alliance.

Search Engine Optimization and Search Engine Marketing

The traveltech team will partner with you to help with search engine marketing. As part of the search engine optimisation strategy, our consultants will ensure that your travel web portal is optimised for search engines for optimum organic search placement.

Services include keyword research and selection, meta tags creation, optimisation for search engine crawlers, linking strategy development and implementation and web page submissions. Additionally, we can also assist and manage your pay-per-click (PPC) and paid inclusions advertising campaigns.

Site Analysis and Review

To assist in driving your online strategy forward and understanding your online visitors needs we have extensive experience in deploying 3rd party web analytics tools working with best of breed partners such as Google Analytics, Web Trends and Clicktracks. We configure, set up and maintain these tools. Once they have been setup, we will analyse, interpret and evaluate the analytical data on your behalf and provide in-depth reports.

It is important for you to understand visitor activity and behaviour on your web solution. Monitor leads generated, unique and repeat monthly visitors, areas visited, time spent, drop off rate, referring sites, campaign response rates and conversion rates by keyword, search engine results by natural inclusion or pay-per-click programs. Biznet traveltech can help you understand which affiliates are generating the maximum revenue. Interpreting and understanding this data is paramount to assessing your online solutions performance, identifying existing and potential marketing channels that will deliver the highest return on your investment (ROI) and optimise the site content and layout for generating maximum conversions.

Web 2.0 features integration

New generations of online travel solutions are evolving which encourage new forms of online interactions and user collaborations. Take advantage of the traveltech teams experience of this next generation technology to create a more compelling and immersive online experience. Our modular approach to solution build and open architecture platform allows you to easily

• Plug-in web 2.0 features such as User generated reviews, blogs, trip journals, Google and Microsoft maps
• Integrate into independent reviews and social networking sites, user forums
• Syndicate information via RSS to and from your online solution
• Implement user experiences, photos and video storyboard and partner with rich multimedia content providers.