Partners

ClickTracks

Use Web Analytics to Instantly Understand Visitor Behaviour
Web analytics are the key to figuring out which marketing campaigns pay off beyond the click-through and which areas of your site aren't working well. With Clicktracks & biznet IIS, you don't need a team of gurus to make sense of your Web stats. Our no-fuss approach to Web analytics is easy to implement, and it allows novices and experts alike to turn Web-site statistics into actionable intelligence that helps you drive marketing ROI.

• Improve campaign ROI with comprehensive Web analytics. Much more than Web stats or Web tracking, Clicktracks Web Analytics illuminates what makes your visitors buy – and what makes them bail.
• Integrate. Wring more value out of your email campaigns, search-marketing ads and landing pages with Web analytics that separate your best marketing tactics from the ones that drain your budget.
• Get Clicktracks Web Analytics up and running the same day. Just add a few lines of code to your pages.
• Create segments. Slice and dice historical Web stats any way you want. No consultant to call, no pages to retag.
• Make sense of search marketing. Find out which paid keywords and organic terms generate traffic and conversions via easy-to-interpret Web-analytics reports, graphs and trends.
• See what's changed. Quickly spot unusual activity by comparing major differences in key performance indicators (KPI) and metrics. For example, a particular keyword may drive much more traffic this week than last week.
• Prevent click fraud. Identify the search-marketing ads that are eating away at your budget without delivering results.
• Understand visitor behaviour. Data visualizations take the guesswork out of analyzing visitor behaviour by showing you exactly how visitors are interacting with your site.
• Get expert advice. Let us help you fine-tune your approach, improve search marketing and increase online lead generation.
• Stay current. Unlike plain Web stats, Web tracking or Web-analytics software, our hosted solution is updated constantly – so your tools stay current automatically.

Integration increases online lead generation and campaign ROI

You have the power to optimise your email-marketing campaigns and search-marketing keywords to the fullest, because Clicktracks combines several Internet marketing tools in one integrated, easy-to-use suite.