Do you want to climb the heights of the travel rankings?
Why Travel Search Engine Optimisation?
Get ranked in the highly competitive market of travel and holidays should be at the front of every tour operator, destination and holiday accommodation marketer’s mind. With over 215,000 daily searches for Travel alone*, there is a vast market to contend with. Whether you have just established your web presence or have a long established website, getting ranked in the major search engines has never been more important for the travel industry. With 76% of UK holiday makers using the internet to research their destinations*, there is a wide market to tap into. Travel searchers use the internet to not only make their holiday booking, but as an important form of research on the destinations, accommodation and facilities.
Who we do it for
Biznet IIS can provide Travel SEO services for the key travel, tourism and hospitality areas:
Destination Marketers / Online Travel Guides
Aimed at marketing countries, regions and cities as a travel destination |
Online Travel Agent
Marketing of flights or full package holidays |
Holiday Planners
Aimed at marketing specific holiday types such as sun holidays, city breaks, activity breaks |
Accommodation Providers
Aimed at Booking agents on a Portal based website, which can offer many different kinds of holidays |
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Travel 2.0
Travel 2.0 is the adoption of the Web 2.0 phenomenon, tailored to the travel industry. It includes elements such as:
- Control of your own user data through profiles and personal data
- Use of User Generated Content (UGC) through reviews, video and photograph uploads
- Strategic positioning and manipulation of content – ‘recently viewed’ concept
- Growth of co-authored information, allowing users to create their own tailored itineraries
How does Travel 2.0 fit in with SEO?
With 47% of users trusting UGC (User Generated Content) reviews*, how can you make this information work for your SEO strategy?
- Biznet can provide recommendations on how to improve your travel website for the Travel 2.0 market
- If you are already harnessing UGC, the Biznet Travel SEO team can help you make the most of this content in the Search engines to provide increased rankings and the utilisation of niche keywords
- Integration of Social Media, through Social bookmarking tools, Social Forums and postings, blogs, and social networking sites
The Biznet IIS SEO Strategy Team will work with you plan a travel SEO strategy, and execute this successfully. Increasing your user base and converting visitors in revenue generators is our goal.