What is Paid Search?
Definition: Pay Per Click (PPC) is an internet marketing model which uses auction-style systems in which advertisers bid for placeemt of their ads within the major search engines.
PPC advertisers are placed within the ‘sponsored listings’ sections of the search engine results pages. The search engines then apply a fee to the advertiser when a search engine user clicks on the advertisement and links through to the destination website.
PPC Campaigns offer many benefits:
Instantaneous Results
- PPC Campaigns can be implemented quickly and generate instant visibility and traffic
Highly targeted Advertising
- Specify exactly which keywords and phrases you wish to rank for. Visitors generated have searched exactly for these phrases
Geographical Target
- PPC ensures that your product or service is only promoted in the appropriate geographical regions
Tracking Effectiveness
- PPC offers one of the most accurate and traceable forms of marketing and when managed correctly, can deliver faster Return on Investment (ROI)
Cost Control
- Set an easily amendable daily budget that suits your business
Transparent Reporting
- Extensive visitor and expense reports tracking revenue against cost
How can Biznet Help?
Biznet IIS’ team of highly experienced Google Adwords Professionals create and manage tailored PPC campaigns to ensure that optimum results re achieved.
Your managed PPC campaign will result adverts that are triggered when a potential customer searches for a term relevant to your product or service and you only pay for ads that customers actually click on. A well managed and carefully planned campaign can draw large volumes of the right visitors to your site almost instantly.
Each campaign includes Consultation, Setup, Ongoing Maintenance and Reporting stages.
Our PPC Management Services include:
- Goal analysis and Campaign strategy
- Pay Click campaign set up
- Keyword Research
- Keyword Bid management
- Ad construction and copywriting
- Design of Landing pages
- Campaign monitoring and reporting via Google Analytics
Biznet IIS endeavours, at all times, to become your Internet Solutions partner, not just a supplier. As part of this philosophy we would normally recommend that you consider our Search Engine Optimisation SEO services, in addition to PPC. We have found that the two solutions work best when used together in an overall Internet Marketing strategy.
We offer different levels of service to suit your business, whether you are a small business seeking to promote your product / services or a large Multinational seeking to improve your online ROI, we will have a package to suit you and your budget.
Contact us today to enquire about our availible packages.