Email Marketing

Biznettraveltech’s Intelligent Mailer e-mail marketing suite will enable clients to effectively communicate with existing and prospective customers, as well as existing suppliers and partners.  Intelligent Mailer will help clients develop a closer relationship with users from all over the world through segmented, ongoing low overhead e-mail communications.
 

The key to successful e-mail marketing starts with effective segmentation of your customers.  Segmentation can be based on user type, product interest levels or any other metric perceived.  The benefit of user segmentation is that clients will then be able to message users with appropriate value added.

Each business division may have its own e-mail sign up area where users can register to receive e-mail communications.  At the registration point, users will be asked to confirm who they are (kind of audience) and also the products and / or services they are interested in.  

There is no doubt that the more detailed the user segmentation, the more intensive the content overheads on the client become.  It may be difficult to tailor content for each of the segmented groups however the client can develop a phased editorial calendar.

The registrant user database will be stored within Intelligent Mailer however this can be integrated with the Microsoft Dynamics CRM system.

Intelligent Mailer will facilitate the following:

• The Clients branded communications which are consistent with the look and feel of the main site and also divisional sub sites

• Permission based marketing campaigns, fully managed in-house by the Client

• Develop closer relationships with customers and website visitors through value added e-mail communication

• Understand what customers need and are interested in – enabling sales agents to follow up prospective customers

• Track which e-mail newsletter elements are most popular, and also the subsequent user journeys on the client’s website.  This enables the client to get a further understanding of user preferences and hence tailor the website for specific audiences

• Analyse user responses to the e-mail marketing campaigns via click through rates and clicks on specified calls to action

• Easy segmentation of users and user preferences

• Integration with CRM systems – MS Dynamics

• HTML and text versions of the e-mail communications

• Promotion of campaigns, new product developments and tailored marketing messages

• Provision of bounce back details to ensure the client is using the best e-mail subscriber list

• Customer satisfaction surveys – this is a perfect way for the client to measure customer satisfaction and dissatisfaction levels

• E-mail groups based on preferences stored in CRM system

• Spam testing of all e-mail communications