Waterways Ireland
Waterways Ireland required an easily updatable, secure content management system allowing for a integrated approach. Key to waterway Ireland specifications saw Biznet IIS recommending and implementing Concentric, which enables Waterways Ireland to retain full control for there web presence.
Approaching Biznet IIS in 2005, Waterways Ireland embarked on an ambitious programme to provide a communisation Resource Programme to support the organisations Marketing and Promotion strategy. To Facilitate and support Waterways Ireland business plan, Biznet IIS has developed a fully integrated content management system, which allows the marketing and communications team within waterways Ireland to maintain content for use across the organisations e‐portal, intranet and secure Intranet.
The Challenge
Embarking in Waterways Ireland saw Biznet IIS having to overcome a number of obstacles, prior to entering the development phase of the initial specification, these being:
- Publication of a variety of content types‐ web pages, contacts, links events, publications, FAQ’s Mapping, Attractions, Features, Images
- Full Multi‐Language capability
- The ability to add meta‐data to support Search Engine Optimisation (SEO)
- Interactive mapping
- Permission based administration
- Secure Hosting
The Solution
To fulfil and exceed Waterways Ireland project specification, Biznet IIS integrated the following solutions:
- Site builder
- Events Manager
- Document Manager
- FAQ Manager
- Contacts Manager
- E‐Zine Builder
- Links Manager
- Survey Builder
- News Manager
- User Profiling
- Publications Manager
- Search Integrated (Verity Ultraseek)
In above to the above solutions, Biznet IIS have also implemented the following bespoke solutions into the final solutions:
- Dynamic Regional Map Drilldown
- Personalise e‐postcard
- Interactive e‐learning
Benefits to Waterways Ireland
On implementing the recommended solution Waterways Ireland have gained the following advantages:
- reduced costs associated with managing content
- reduced training overhead
- improved ability to react to the feedback and concerns of the target market
- Dynamic Multi‐language provision allowing additional languages to be added at a later stage
- centralised content repository
- Bespoke regional tagging of content allowing site visitors to easily identify all related information for a particular Waterway.
Technology Used:
Macromedia Cold Fusion, Microsoft SQL Server, Verity Ultraseek, Biznet IIS Concentric Suite.